The “Hero” Image Mistake: How to Structure Your Artist Portfolio for Galleries

When you are preparing to submit your work to a gallery, the instinct is natural: You want to put your absolute best foot forward. You look through your archives, find…

One Subscriber is Worth 1,000 Followers: Creative Ways to Grow Your Art List

There is a common frustration I hear from artists, particularly those who don’t participate in outdoor art festivals or trade shows. The question usually goes something like this: “I know…

The AI Panic: Why Hiding Your Art Might Be the Riskiest Move of All

There is a growing trend—and a growing anxiety—rippling through the art community right now. Many artists, fearing that their hard work is being used to train Artificial Intelligence models, are…

The “Studio Vault” Dilemma: What to Do With Your Earlier Work

Every artist who has been working for more than a few years eventually faces the same problem: The Accumulation. You look around your studio or storage rack and find a…

Closing the Sale: The Strategy of “Art on Approval”

I recently received a question from an artist who was in a delicate stage of negotiation. They had a potential buyer interested in a large, expensive artwork, but the buyer…

Why You Should “Name-Drop” in Your Artist Bio: The Power of Lineage

There is a common hesitation among artists when writing their biographies or CVs. It usually stems from a sense of modesty or a fear of appearing pretentious. The question often…

The Truth About Shipping Insurance for Artists

There is a specific moment of anxiety every artist faces at the shipping counter. You have just handed over a painting you spent weeks perfecting. The clerk measures the box,…

The Economics of Art Shipping: Why You Should Never Pay Retail

If we break down the pillars of a successful art business, we usually focus on the creative side: mastering a medium, developing a style, and producing the work. Or, we…

Prints vs. Originals: Diversifying Your Revenue Streams Without Devaluing Your Brand

There is a persistent debate in the art world, one I hear frequently from artists who are fiercely protective of their work’s integrity. The concern is understandable: Does offering reproductions—prints,…

The “Sample Size of One” Trap: Navigating Critical Feedback

Selling art is hard work. It is a challenge to find buyers, and it takes effort for every single sale to occur. Because it is difficult, it is very natural…