Quick Tip: Make a Folder for Images of Art in Client’s Homes
In many of the articles I write on RedDotBlog, I’m asking you to make major life commitments or giving you big marketing strategies. Today I want to invite you to…
Navigating the Commission Process
Several weeks ago, I received an email from an artist who was undertaking her first painting commissioned by a client. The artist wanted to make sure that she handled the…
Control Your Time and Become a More Successful Artist
Several months ago, I was on the edge of overload. I had a number of great projects in progress, gallery sales were humming along, and the little things that a…
Ask a Gallery Owner | Creating Awesome Titles For Your Art
In this week’s ask a gallery owner I’ll talk about how effective titles can help sell your art. If you haven’t already, be sure and sign up for our email…
Magic Walls | How Some Spaces in My Gallery Sell More Art Than Others
Recently, Xanadu Gallery’s communication’s director, Chelsea, initiated two awesome sales. These sales both occurred in what I consider to be hotspots in the gallery. What do I mean by “hotspots”?…
3 Tips to Help You Better Follow Up With Art Buyers and Make More Sales
Case 1: Last summer, I had a woman come into the gallery after having received a copy of our Art Catalogue. She and her husband were nearing the end of…
Selling Art | Words that Make a Difference
Several weeks ago, I struck up a conversation with a gentleman who was visiting the gallery and was fascinated with the art gallery business. He is a business owner himself…
Creating Experiences and Telling Stories to Sell More Art
Several weeks ago, a couple walked into the gallery and headed straight for a wall of the artist Guilloume’s work. I greeted the couple and learned they had been following…
Quick Art Marketing Tip | Request a Photo of Artwork Recently Purchased
I’ve written extensively about the process of selling art – everything from building relationships to following up and closing the sale. Today, I’m going to share a simple tip that…
Client Testimonials – Worth Their Weight In Gold
We recently received this note and the photo above from a client who purchased and donated a major sculpture to a hospital in his home area: Just wanted to let…