Breaking the Ice – Starting Conversations with Potential Art Buyers (and anyone else who crosses your path!)
Several months ago, my wife, Carrie, and I attended a live performance of the Phantom of the Opera at Arizona State University’s Gammage Auditorium. The show was a part of…
Artists: Are you Consistent? A Gallery Owner’s Perspective
How Developing a Strong Style and Laser-Like Focus is One of the Most Important Things you can do for Your Fine Art Career A number of years ago, I was…
Debate: Should Artists Include Pricing on Their Websites?
As I am discussing the internet and marketing online with artists, the question of whether or not an artist should include pricing information on their site often arises. I spend…
Discussion: Selling Art at Home Interior Stores
I recently received an email from a blog reader asking about showing and selling artwork in home furnishing stores: A friend of mine who is an interior decorator has asked…
Quick Tip: Make a Folder for Images of Art in Client’s Homes
In many of the articles I write on RedDotBlog, I’m asking you to make major life commitments or giving you big marketing strategies. Today I want to invite you to…
Navigating the Commission Process
Several weeks ago, I received an email from an artist who was undertaking her first painting commissioned by a client. The artist wanted to make sure that she handled the…
Control Your Time and Become a More Successful Artist
Several months ago, I was on the edge of overload. I had a number of great projects in progress, gallery sales were humming along, and the little things that a…
Magic Walls | How Some Spaces in My Gallery Sell More Art Than Others
Recently, Xanadu Gallery’s communication’s director, Chelsea, initiated two awesome sales. These sales both occurred in what I consider to be hotspots in the gallery. What do I mean by “hotspots”?…
3 Tips to Help You Better Follow Up With Art Buyers and Make More Sales
Case 1: Last summer, I had a woman come into the gallery after having received a copy of our Art Catalogue. She and her husband were nearing the end of…
Selling Art | Words that Make a Difference
Several weeks ago, I struck up a conversation with a gentleman who was visiting the gallery and was fascinated with the art gallery business. He is a business owner himself…