Ask a Gallery Owner | Why Do Galleries Get Such High Commissions?
“I won’t work with galleries. The commission is too high!” I frequently hear some variation of this statement as I am conversing with artists. You’ve probably heard fellow artists say…
From a Reader – Creating Art Sales by Promoting Your Work to Your Network of Acquaintances
I’ve often written that selling artwork is all about building relationships with potential buyers. There’s another side to this, however, in that people with whom you already have a relationship…
Did your Family and Friends Discourage You From Becoming an Artist?
I recently read an article about Richard Branson, serial entrepreneur and founder of Virgin Records and Virgin Airlines, where he talked about the reluctance many people feel when trying to…
How to Follow Up and Close More Art Sales
I’ve mentioned before that we don’t hand out photos or brochures in the gallery. Instead, when a potential client is leaving without making a purchase, we take the opportunity to…
Collective Wisdom: Finding Your Bread and Butter
In speaking with a number of artists who have built financially successful careers, I have observed that many of them have stabilized and strengthened their art business by creating a…
The Benefits and Challenges of Marketing Your Art Through Social Media
In 2004, Mark Zuckerberg founded Facebook, and within a few years, a revolution had taken place online. Within a decade, nearly the entire planet had joined Facebook and other services…