To Title or Not to Title Your Art, That Is the Question

Last week I received an email from an artist asking about titling her work. This is one of the more common topics I discuss with artists. I understand that titling your artwork can become tiresome, and many artists feel that a title can get in the way of the artwork.

Do titles really matter? Can the wrong title prevent you from selling your artwork? Can the right title guarantee a sale? While the issue may seem like a minor one, it is an issue you will be dealing with constantly over the course of your career.

I am an advocate of titling artwork, and I feel titling deserves investment of time and thought – from my perspective in the gallery I see that titles matter to potential buyers.

Read my conversation thread with the artist below, and then share your thoughts about titles in the comments below. How do you feel about titles? How do you come up with your titles? Your experience input and opinion are of tremendous value in adding to the collective knowledge available to other artists who read the blog.

How to Succeed at Art Shows and Festivals

The summer art show season is upon us again when tens of thousands of artists have the opportunity to show and sell their creations to the art-loving public. Participating in…

Choice Overload | Cramming in too Much Art Hurts your Sales

I have long maintained that it’s a bad idea to try and show too much art at once. Whether the art is being shown in a gallery, or at a weekend art festival, I believe it’s better to show a limited number of pieces instead of trying to cram everything you can into your space.

I believe that having too much art in one space hurts you in several ways. First, it makes your display look crowded and unprofessional. Most art needs some space to breathe. Your display will look better if each piece has its own visual space.

Keeping in Touch With your Art Collectors

Whenever I talk about keeping in touch with collectors, the number one concern I hear expressed by artists and gallery sales staff alike is “I don’t want to annoy my customers.” A valid concern, to be sure, but while there certainly is a point where you would be crossing the line and being too persistent, most of the time you are erring on the opposite side and not contacting your collectors nearly enough.

As a general rule, I like to contact my collectors every 4-6 weeks. By varying the type of contact and keeping the contact relevant there is little risk of offending. Remember, your contact isn’t made in a vacuum – these are not strangers you are contacting cold – these are people with whom you have already begun to establish a relationship and who have bought your work – they want to hear from you.

Responding to Negative Feedback About Your Art

I recently had an email conversation with an artist who had just been through battle on her blog. After years of extensive blogging, she received her first negative comment, an…

A Love Letter to Art, Or What it All Means to Me

I am writing a different kind of post today.  I generally try to write practical and helpful posts around the business of art. I love to give tips that might…

Breaking the Ice – Starting Conversations with Potential Art Buyers (and anyone else who crosses your path!)

Several months ago, my wife, Carrie, and I attended a live performance of the Phantom of the Opera at Arizona State University’s Gammage Auditorium. The show was a part of…

Increase your Art Sales | The Power of Follow-Up

Follow-Up! Dramatically Increase your Art Sales by Implementing a Consistent Follow-up Strategy There’s nothing in the art business like the thrill of making a sale.  Something magical happens when you…

What Should an Artist do With a Lifetime of Unsold Artwork?

Over the last several weeks I’ve had two people approach me, either in the gallery or via email, asking what they should do with a large inventory of unsold work. In…

Artists: Are you Consistent? A Gallery Owner’s Perspective

How Developing a Strong Style and Laser-Like Focus is One of the Most Important Things You Can Do for Your Fine Art Career A number of years ago, I was…