Ask a Gallery Owner | Should Artists Brag About Their Sales?
I received the following question from a reader in Calgary: I have a burning question for you. I have discussed it with other artist friends, but I would like to…
Video – Ask a Gallery Owner: The Pitfalls of Dating Your Artwork
In this video, I discuss the pros and cons of dating your artwork. I argue that for artists who are seeking to promote and sell their work, dates don‘t offer…
Ask a Gallery Owner | Why Do Galleries Get Such High Commissions?
“I won’t work with galleries. The commission is too high!” I frequently hear some variation of this statement as I am conversing with artists. You’ve probably heard fellow artists say…
A Moment in Art History: “American Gothic” – The U.S.A.’s Most Iconic Painting?
Like many of you, I’ve found myself with a bit more time on my hands lately. Being a lover of art history, I decided to start a new video project,…
From a Reader – Creating Art Sales by Promoting Your Work to Your Network of Acquaintances
I’ve often written that selling artwork is all about building relationships with potential buyers. There’s another side to this, however, in that people with whom you already have a relationship…
Did your Family and Friends Discourage You From Becoming an Artist?
I recently read an article about Richard Branson, serial entrepreneur and founder of Virgin Records and Virgin Airlines, where he talked about the reluctance many people feel when trying to…
Mastering the Art of Pricing: Common Mistakes and Winning Strategies for Artists
Pricing artwork is one of the most challenging aspects of an artist’s career. It’s not just about assigning a dollar amount—it’s about conveying the value of your work to potential…
Video – Ask a Gallery Owner: Dealing with Different Consignment Percentages
In this Ask a Gallery Owner session, I discuss pricing art and how to maintain consistency across different venues. I share my thoughts on why it‘s important to keep the…
How to Stop Procrastinating Art Business Tasks
I have strong procrastination tendencies – I sometimes think that if it weren’t for the last possible moment, I wouldn’t get anything done. Better time management and organization have helped…
Video – Ask a Gallery Owner: The truth about gallery commissions and how they affect pricing
This week I discuss pricing artwork for galleries. I suggest that the retail value of the artwork should be consistent no matter where the artwork is selling. I talk about…