Should You Diversify Your Art Offerings with Prints and Cards?
At some point, nearly every artist considers it: Should I start offering prints, cards, or lower-cost items alongside my original work? It’s an understandable question, especially after a slow show…
Resist the Urge to Lower Your Prices Too Quickly
You’ve done the work. You’ve created strong pieces, prepared for an event, set up your booth or hung the show, and had great conversations with potential buyers. People stop, look,…
How to Follow Up When a Gallery Goes Silent
Every artist who’s pursued gallery representation has likely faced this frustrating scenario: a gallery responds positively to your portfolio, maybe even floats the idea of showing your work, and then……
3 Tips to Help You Better Follow Up with Art Buyers and Make More Sales
Case 1: Last summer, I had a woman come into the gallery after having received a copy of our Art Catalogue. She and her husband were nearing the end of…
Ask a Gallery Owner | Succeeding with Exhibitions of your Art in Local Venues
In this week’s reposted Ask a Gallery Owner we’ll talk about maximizing sales when showing your work in local venues and exhibits.
Selling Art | Words that Make a Difference
Several weeks ago, I struck up a conversation with a gentleman who was visiting the gallery and was fascinated with the art gallery business. He is a business owner himself…
Creating Experiences and Telling Stories to Sell More Art
One afternoon, a couple walked into the gallery and headed straight for a wall of the artist Guilloume’s work. I greeted the couple and learned they had been following Guilloume…
Ask a Gallery Owner: Let’s Talk Framing
In this week’s live session I’ll answer a question about the best way to frame artwork. Framing can be a real challenge. Watch as I share several key considerations for…
RedDot Podcast | Saying Goodbye to a Gallery
A lot of my writing and podcasting is about the process of preparing to present your work to galleries and about how to establish relationships with gallery owners. In today’s…
Quick Art Marketing Tip | Request a Photo of Artwork Recently Purchased
I’ve written extensively about the process of selling art – everything from building relationships to following up and closing the sale. Today, I’m going to share a simple tip that…