Digital vs. Print Portfolios: Which Format Should You Use (and When)?
A well-crafted portfolio is one of the most important tools in your art business. It’s how you introduce your work to galleries, jurors, collectors, and potential collaborators. It shows—not just…
Can You Make Art That Sells Without Selling Out? Absolutely—Here’s How
At some point, nearly every artist asks a version of this question:“Do I have to compromise my vision to make a living?” It’s a fair concern. You want to grow…
The Subtle Art of the Email Signature: A Simple Way to Show Your Art
Email isn’t glamorous—but it’s essential. You use it to communicate with collectors, curators, galleries, show organizers, press contacts, workshop attendees, and more. It’s part of your professional identity, whether you’re…
A Quiet Revolution – Leonardo da Vinci’s The Annunciation
A Moment of Stillness, A Glimpse of Genius Leonardo da Vinci’s The Annunciation (c. 1472–1475), housed in the Uffizi Gallery in Florence, is considered his earliest surviving major work. Painted…
What Belongs on the Back of Your Artwork (and What Definitely Doesn’t)
Most artists obsess over what goes on the front of the canvas—and rightly so. But far fewer pay serious attention to what happens on the back. That’s a mistake. While…
How to Succeed at Art Shows and Festivals
The summer art show season is upon us again when tens of thousands of artists have the opportunity to show and sell their creations to the art-loving public. Participating in…
Is There Age Bias in the Art World? Here’s What Actually Matters
Let’s get this out of the way: yes, age bias exists in the art world. And no, it’s not the whole story. It’s easy to wonder—especially if you didn’t start…
Should You Diversify Your Art Offerings with Prints and Cards?
At some point, nearly every artist considers it: Should I start offering prints, cards, or lower-cost items alongside my original work? It’s an understandable question, especially after a slow show…
Resist the Urge to Lower Your Prices Too Quickly
You’ve done the work. You’ve created strong pieces, prepared for an event, set up your booth or hung the show, and had great conversations with potential buyers. People stop, look,…
How to Follow Up When a Gallery Goes Silent
Every artist who’s pursued gallery representation has likely faced this frustrating scenario: a gallery responds positively to your portfolio, maybe even floats the idea of showing your work, and then……