Artists – How do You Organize Your Creativity?

I’m a busy guy. I own and run two galleries, blog and share videos related to the art business, am a husband and father of four, and strive to spend…

Ask a Gallery Owner: Is it Important to Work in Series?

Artists frequently ask me if they should work in series. I recently received the following question:

Is it important for your artwork to be in “a series”. I have a few different styles I like to work in my paintings (from bright/multi-colored to abstract/dark to light/muted). What do galleries like to see in artist’s portfolios?

Kirsten Reed

If you’ve been reading this blog for long, you know that I’m a huge advocate of seeking consistency in your artwork, especially work you are going to be presenting to galleries or potential buyers.

Gustav Klimt’s “Portrait of Adele Bloch-Bauer – The Woman in Gold”: The painting at the center of a Nazi controversy

Gustave Klimpt’s painting “Portrait of Adele Bloch-Bauer – The Woman in Gold” has a long and complicated history, involving Nazis, legal battles, and finally, a new home in New York….

Square inch pricing

Ask A Gallery Owner | Making Square Inch Pricing Work for Smaller Pieces

If you’ve been around here for a while, you know I highly recommend pricing based on size, generally square inches. But what if you do work in both large and…

Video: Ask a Gallery Owner | The Buyer Who Disappears Without Completing Their Purchase

This week’s question: Hi Jason, Last year, I posted a painting on Instagram that I had completed. A good friend said that she wanted to purchase it. I framed it…

Quick Tip – Get More Engagement from Your Followers: Ask Them Questions!

Are you ever disappointed by the lack of engagement from your followers when you post new art to social media, share a blog post, or send out an e-newsletter? If…

Don’t Overdo the Gratitude when You Make an Art Sale

There is nothing more exciting than selling a piece of art. If you are directly involved in the sale process you will feel a rush of excitement and accomplishment, as…

RedDot Artist Profile: Lisa Snow Lady

Inspiration What is it that we find so captivating about flowers? Is it their beauty, simplicity, or how they remind us of the natural cycles of life? For artist Lisa…

Vincent Van Gogh

“The emotions are sometimes so strong that I work without knowing it. The strokes come like speech.” – Vincent van Gogh This spring, I finally read Irving Stone’s biographical novel…

Branding: Artists, Build Your Brand Around Your Name

In today’s post, I would like to address a branding question that comes up quite frequently in relationship to branding for artists:

Should an artist use his or her own name when building a brand, or is it a good idea to create a business name and brand around that name instead?

The most common form of the question I hear is whether it’s okay to use the artist’s studio name instead of just using the artist’s name.