Pricing Artwork with Complex Variables
Pricing is one of those topics I return to again and again—and will continue to revisit in the future. It’s one of the most common questions artists wrestle with, and…
Carrie and I are Heading to Florence – Any Tips?
From October 6–21, Carrie and I will be traveling with her parents and sister to Italy. We’ll be staying just outside Florence near the village of Montespertoli, tucked into a…
Striking While the Iron Is Hot: Following Up After a Successful Show
The close of a show or open studio often feels like a finish line. You’ve poured time and energy into preparing, displayed your work, met people, and (hopefully) made sales….
Gift Buyers Are Collectors in Disguise
Every so often, someone steps into a gallery or booth and says, “I’m looking for a gift.” It’s tempting to downshift in that moment, to think of this as a…
Turning “Picky” into Productive: Managing Commissions with Detail-Oriented Clients
Every artist who takes commissions eventually meets the “detail-oriented” client. They notice everything, ask for revisions that feel endless, and sometimes make you wonder why you agreed to the project…
Introverts Sell Too: Becoming a Trained Extrovert (for a Few Hours)
One of the most common concerns I hear from artists is, “I’m not a natural salesperson—I’m an introvert.” Many of you thrive in the solitude of the studio, but dread…
Never Sleep on Tuesday: Momentum Loves Ordinary Days
Some days feel like beige paint: nothing flashy, just there. That’s exactly when great things happen. I’ve lost count of the “ordinary” weekdays that turned into banner art sales days….
The Power of Lower-Priced Works in Building Momentum
Every artist dreams of selling large, original works. Those sales bring both financial reward and the deep satisfaction of seeing a major piece find its home. But for many collectors,…
Approaching Galleries: What Really Matters
For many artists, the idea of reaching out to galleries feels daunting. Submission guidelines can be long, intimidating, and sometimes contradictory. Should you write a detailed letter about your artistic…
Tending Your Marketing Efforts Like a Garden
Marketing an art career can feel unpredictable—like some seasons bloom and others wither for no clear reason. But just as a garden thrives under steady tending, your marketing grows strongest…