RedDot Podcast | Episode 020 | An Interview with Canadian Artist Ashley Anne Clark
Artist Ashley Anne Clark lives on remote Prince Edward Island in Canada’s maritime provinces. Clark focuses on wildlife subject-matter and shows her work in galleries in Canada and the United…
Responding to Negative Feedback About Your Art
I recently had an email conversation with an artist who had just been through battle on her blog. After years of extensive blogging, she received her first negative comment, an…
Avoid Politics, Religion & Sports When Interacting with Potential Buyers | Xanadu Gallery’s Art Marketing Minute
During an election season, even in mid-term election, it’s almost impossible to get away from politics. In this Art Marketing Minute, we explore the importance of keeping your focus on…
Breaking the Ice – Starting Conversations with Potential Art Buyers (and anyone else who crosses your path!)
Several months ago, my wife, Carrie, and I attended a live performance of the Phantom of the Opera at Arizona State University’s Gammage Auditorium. The show was a part of…
Art Marketing Minute | Never Pre-judge Potential Art Buyers
An art salesperson develops a sense (often a false sense) of who will and who will not buy art. He thinks that he can spot a buyer by her appearance…
The Art Gallery is Dead . . . Long Live the Art Gallery
Over the last several weeks, I’ve had several of you send me links to articles that decry the end of the gallery system. It seems like these articles come around…
How to Handle an Art Sale that Doesn’t Work Out
above: the artwork hanging in the client’s home I recently had a client call to ask if she and her husband could see one of the pieces featured in Xanadu…
Art Marketing Minute | Overcoming Your Prejudices When Selling Your Art
If your ultimate desire is to make sales, it behooves you to make a conscious decision to build positive relationships with each and every viewer of your work. You need…
Artists: Are you Consistent? A Gallery Owner’s Perspective
How Developing a Strong Style and Laser-Like Focus is One of the Most Important Things you can do for Your Fine Art Career A number of years ago, I was…
Debate: Should Artists Include Pricing on Their Websites?
As I am discussing the internet and marketing online with artists, the question of whether or not an artist should include pricing information on their site often arises. I spend…