Myths and Misconceptions of the Art World | Myth #2 – Art Sells Itself
In my last post, I shared my thoughts on the health and vitality of the art market. I believe that the art market is the strongest it’s been in some…
Happy Holidays from Our Family to Yours!
As 2019 draws to a close, I would like to take this opportunity to thank everyone who made this such a great year. I’m grateful to Xanadu collectors, who are…
Myths and Misconceptions of the Art World | Myth #1: Art Doesn’t Sell Anymore
There are many myths and misconceptions about the art business the are perpetuated by artists, gallerists and collectors. Over the next few posts, I’m going to share my thoughts on…
Ask a Gallery Owner | Should I Use a Pseudonym?
Do you think it’s a bad business move to give yourself an artist name? If when you may concerned or want to protect your private life from your business life would that be a sufficient reason to have an artist name?
I was wondering what your thoughts were?
–Victoria
Many artists have asked variations of this same question. I’ve worked with artists who use their real names, along with a number of artists who have adopted pseudonyms. It’s quite common for actors and authors to change their names.
Does an Art Education Matter?
Whenever I’m talking to artists about their biographies or resumes, the question of art education, or lack thereof, often comes up. Artists who have completed extensive academic training want to know how best to leverage that training to build their credibility. Artists who don’t have formal training, want to know if it will hurt their prospects for gallery representation and sales.
Should Artists Present Artwork in Bins at Art Shows, or is it a Distraction?
In the comments on a recent post about giving buyers too many choices, artist Eric Saint Georges asked In a show: What about the bins? Would you also limit the…
Ask a Gallery Owner | The Pros and Cons of Artist Owned and Operated Galleries
In the past, I’ve discussed different models for galleries: traditional commercial galleries (consignment), co-op galleries and “vanity” galleries. A recent email reminded me that there’s another variant of the traditional…
Ask a Gallery Owner: What Advice Would You Give to Someone About to Open a Gallery?
I regularly receive emails from readers who are considering opening art galleries. These prospective gallery owners are looking for any insights or advice I might offer. I’m happy to help…
Choice Overload | Cramming in too Much Art Hurts your Sales
I have long maintained that it’s a bad idea to try and show too much art at once. Whether the art is being shown in a gallery, or at a weekend art festival, I believe it’s better to show a limited number of pieces instead of trying to cram everything you can into your space.
I believe that having too much art in one space hurts you in several ways. First, it makes your display look crowded and unprofessional. Most art needs some space to breathe. Your display will look better if each piece has its own visual space.
Becoming a Better Art Salesperson | Restating Questions and Objections
The typical reaction to a question or objection raised by a potential customer is to try and provide an immediate answer. After gaining some sales experience, you will have heard all the questions and objections, and will have a ready answer for each. I would encourage you to resist the temptation to blurt out an immediate answer, and instead restate your client’s question or objection in your own words. This is a simple thing to do once you get the hang of it, but you will be amazed at how much it impacts your ability to help your customer solve her own questions or perceived problems. That’s a real key – helping your client solve her own problems, instead of trying to solve them for her.