Overcoming the Fear of Approaching Galleries in Person: A Guide for Artists
Introduction The journey of an artist often involves not only creating art but also finding the right space to showcase it. For many, the very idea of approaching galleries in…
Surviving an Art Sales Slump
If you’ve been in the art business for any length of time, you’ve probably experienced an art sales slump. I’m not talking about an overall drop in the market (like…
How to Deal With Art Criticism from Your Spouse, Partner, or Other Close Family and Friends
Several weeks ago, I received the following email from a discouraged artist: I’ve been working on a sculpture for some time now that I thought was finished and at least four…
Ask A Gallery Owner | Following Up with Customers
I often receive questions from artists about the best methods for following up with potential buyers who don’t acquire the art they’re interested in right away. In the following email…
Artwork Sizing: Mastering Scale for Greater Appeal
In the art world, the size of your canvas or sculpture is more than just its physical dimensions; it’s a key element that can significantly impact how you connect with…
Artist Biography Basics | Creating an Effective Bio
With all of the current shutdowns and economic worries, some artists are putting off plans for shows and approaching galleries. If you’re in that boat, you might be wondering what…
An Introduction to Facebook Advertising for Artists
In my recent posts on social media art marketing, I’ve been discussing the value social media can provide to artists and galleries. Most of the focus has been on the…
5 Strategies for Successfully Marketing Art on Social Media
Over the last several posts, we’ve been discussing the ins and outs of marketing through social media. While there are a number of RedDot readers who are successfully selling art…
How to Get Collectors to Follow You on Social Media
Over the last few posts, and throughout the comments on those posts, we’ve seen that, while it may not be easy, artists are selling art through social media. Through careful…
Discussion: What do you Feel is the Best Social Media Platform for Marketing Your Art?
Over the last several weeks, I’ve begun a discussion with artists about marketing art through social media. In today’s post, I would like to ask for your input and thoughts…