Ask A Gallery Owner | Following Up with Customers
I often receive questions from artists about the best methods for following up with potential buyers who don’t acquire the art they’re interested in right away. In the following email…
Artwork Sizing: Mastering Scale for Greater Appeal
In the art world, the size of your canvas or sculpture is more than just its physical dimensions; it’s a key element that can significantly impact how you connect with…
Artist Biography Basics | Creating an Effective Bio
With all of the current shutdowns and economic worries, some artists are putting off plans for shows and approaching galleries. If you’re in that boat, you might be wondering what…
An Introduction to Facebook Advertising for Artists
In my recent posts on social media art marketing, I’ve been discussing the value social media can provide to artists and galleries. Most of the focus has been on the…
5 Strategies for Successfully Marketing Art on Social Media
Over the last several posts, we’ve been discussing the ins and outs of marketing through social media. While there are a number of RedDot readers who are successfully selling art…
How to Get Collectors to Follow You on Social Media
Over the last few posts, and throughout the comments on those posts, we’ve seen that, while it may not be easy, artists are selling art through social media. Through careful…
Discussion: What do you Feel is the Best Social Media Platform for Marketing Your Art?
Over the last several weeks, I’ve begun a discussion with artists about marketing art through social media. In today’s post, I would like to ask for your input and thoughts…
Mastering the Art of Talking About Your Art in Public: A Comprehensive Guide
Want to Save this Guide? Download it for Free! Click on the image below, or here. Introduction Before I begin, a confession. There was a time when the mere thought…
Showing Your Art in Cafés, Restaurants, Banks and Other Venues
Let me begin by admitting up front that I am probably the wrong person to write this post. I own an art gallery and my entire focus is on selling…
Podcast | Finding Success Selling Art on Facebook – An Interview with Robert MacGinnis
Many artists wonder if marketing art on Facebook is a viable strategy. Oregon artist Robert MacGinnis, who describes himself as “old school,” was reluctant to sign up for Facebook when…