Debate: Is Selling & Marketing Your Art Akin to Prostitution?
In my article Artists, Are you Consistent? I have asserted that an artist whose work is more consistent is more likely to experience sales and gallery success. While most of…
Book Review | Paul Gauguin: A Life by David Sweetman
David Sweetman’s Paul Gauguin: A Life is a little hard to come by (must not have sold well). I happened across it in our local library a few years ago and…
Ask a Gallery Owner | Why Do Galleries Get Such High Commissions?
“I won’t work with galleries. The commission is too high!” I frequently hear some variation of this statement as I am conversing with artists. You’ve probably heard fellow artists say…
How to Stop Procrastinating Art Business Tasks
I have strong procrastination tendencies – I sometimes think that if it weren’t for the last possible moment, I wouldn’t get anything done. Better time management and organization have helped…
How to Follow Up and Close More Art Sales
I’ve mentioned before that we don’t hand out photos or brochures in the gallery. Instead, when a potential client is leaving without making a purchase, we take the opportunity to…
4 Critical Steps to Sell More Art
“What do you do?” you’ve been asked many times. “I am an artist” is most likely the response that instantly comes to your lips. You have probably been giving this…
How to Work with Difficult Customers
There are times when sales come easily. The stars align and you have the right piece for the right person at the right time and everything clicks together. You and…
Ask A Gallery Owner | Making Square Inch Pricing Work for Smaller Pieces
If you’ve been around here for a while, you know I highly recommend pricing based on size, generally square inches. But what if you do work in both large and…
Ask A Gallery Owner | To sign or not to sign . . . that is the question
In the following email exchange, I answer an artist’s question about visible signatures on art – what’s your opinion? Post in the comments. Jason, I’m so glad you were a…
Ask a Gallery Owner | Should Artists Seek an Agent to Represent Them?
I recently received the following email asking about artists’ agents: Dear Jason, I have joined a discussion line on LinkedIn and we are discussing the pros and cons of hiring…