Difficult customers

How to Work with Difficult Customers

There are times when sales come easily. The stars align and you have the right piece for the right person at the right time and everything clicks together. You and…

Lee Krasner: A Biography

Recording: Interview with Gail Levin | Author of Lee Krasner: A Biography

If you haven’t had a chance to read Gail Levin’s book about Lee Krasner, I would highly recommend it. I would like to thank Ms. Levin again for sharing her…

4 Critical Steps to Sell More Art

“What do you do?” you’ve been asked many times. “I am an artist” is most likely the response that instantly comes to your lips. You have probably been giving this…

Square inch pricing

Ask A Gallery Owner | Making Square Inch Pricing Work for Smaller Pieces

If you’ve been around here for a while, you know I highly recommend pricing based on size, generally square inches. But what if you do work in both large and…

Artist signature

Ask A Gallery Owner | To sign or not to sign . . . that is the question

In the following email exchange, I answer an artist’s question about visible signatures on art – what’s your opinion? Post in the comments. Jason, I’m so glad you were a…

Artists' agent

Ask a Gallery Owner | Should Artists Seek an Agent to Represent Them?

I recently received the following email asking about artists’ agents: Dear Jason, I have joined a discussion line on LinkedIn and we are discussing the pros and cons of hiring…

Marketing Boost – Offer to Clean Past Client’s Artwork

One of your biggest enemies in building strong relationships with collectors is time. Your customers may never stop liking you and your work, but they may instead do something far…

Ask for the sale, no thanks response

Ask A Gallery Owner | What to Do when You Ask for the Sale and Get a “No”

You’re talking to a potential buyer who seems head over heals for one of your pieces. Your conversation is going well, so you decide to take the leap and ask…

thank a customer

Ask a Gallery Owner | How Do I Thank a Customer when a Gallery Made the Sale?

I encourage artists to create positive relationships with buyers by sending thank you notes and keeping in touch. But how can you do that if you’re selling through galleries that…

What Would You Do? | Turning a Casual Encounter into an Art Buying Opportunity

Recently I received a great question from an artist regarding the challenge of giving a new acquaintance an opportunity to buy her art without coming off as pushy or creating…