Ask A Gallery Owner | Following Up with Customers
I often receive questions from artists about the best methods for following up with potential buyers who don’t acquire the art they’re interested in right away. In the following email…
Ask a Gallery Owner | What Do I Do When a Friend Is Chatting Me up at an Art Show?
From a recent email: Dear Jason, Thank you for the great class. I wish I would have known these things when I was a gallery co-owner. There were 11 owners…
Ask a Gallery Owner | Reviving an Old Contact
Below is an email I recently received from an artist. Below her email is my response, but I would love to hear your ideas, especially from past experience. Share your…
Ask A Gallery Owner | Pricing, Framing, and Approaching Galleries
I received an email from an artist who had taken one of my workshops on working with galleries and am posting his question along with my response here. Names and…
Debate: Is Selling & Marketing Your Art Akin to Prostitution?
In my article Artists, Are you Consistent? I have asserted that an artist whose work is more consistent is more likely to experience sales and gallery success. While most of…
Book Review | Paul Gauguin: A Life by David Sweetman
David Sweetman’s Paul Gauguin: A Life is a little hard to come by (must not have sold well). I happened across it in our local library a few years ago and…
Ask a Gallery Owner | Why Do Galleries Get Such High Commissions?
“I won’t work with galleries. The commission is too high!” I frequently hear some variation of this statement as I am conversing with artists. You’ve probably heard fellow artists say…
How to Stop Procrastinating Art Business Tasks
I have strong procrastination tendencies – I sometimes think that if it weren’t for the last possible moment, I wouldn’t get anything done. Better time management and organization have helped…
How to Follow Up and Close More Art Sales
I’ve mentioned before that we don’t hand out photos or brochures in the gallery. Instead, when a potential client is leaving without making a purchase, we take the opportunity to…
4 Critical Steps to Sell More Art
“What do you do?” you’ve been asked many times. “I am an artist” is most likely the response that instantly comes to your lips. You have probably been giving this…