Missed sale

Ask a Gallery Owner | Getting Back in Touch with a Client Who Missed out on a Sale

It’s not uncommon to have clients who are slow to make a decision. You follow up and express willingness to help them acquire the art. However, while they may still…

remind clients about payments

Ask a Gallery Owner | Follow up with a Client Who Has Failed to Make Payments

I received the following email from an artist who was in the awkward situation of having sold a piece to a collector and agreeing to a payment plan, only to…

Following up via email

Ask A Gallery Owner | Following Up with Customers

I often receive questions from artists about the best methods for following up with potential buyers who don’t acquire the art they’re interested in right away. In the following email…

art show

Ask a Gallery Owner | What Do I Do When a Friend Is Chatting Me up at an Art Show?

From a recent email: Dear Jason, Thank you for the great class. I wish I would have known these things when I was a gallery co-owner. There were 11 owners…

Ask a Gallery Owner | Reviving an Old Contact

Bellow is an email I recently received from an artist. Below her email is my response, but I would love to hear your ideas, especially from past experience. Share your…

Approaching Galleries

Ask A Gallery Owner | Pricing, Framing, and Approaching Galleries

I received an email from an artist who had taken one of my workshops on working with galleries and am posting his question along with my response here. Names and…

Marketing art

Debate: Is Selling & Marketing Your Art Akin to Prostitution?

In my article Artists, Are you Consistent? I have asserted that an artist whose work is more consistent is more likely to experience sales and gallery success. While most of…

Paul Gauguin: A Life

Book Review | Paul Gauguin: A Life by David Sweetman

David Sweetman’s Paul Gauguin: A Life is a little hard to come by (must not have sold well). I happened across it in our local library a few years ago and…

Gallery commission

Ask a Gallery Owner | Why Do Galleries Get Such High Commissions?

“I won’t work with galleries. The commission is too high!” I frequently hear some variation of this statement as I am conversing with artists. You’ve probably heard fellow artists say…

Stop Procrastinating

How to Stop Procrastinating Art Business Tasks

I have strong procrastination tendencies – I sometimes think that if it weren’t for the last possible moment, I wouldn’t get anything done. Better time management and organization have helped…