
Ask a Gallery Owner | Getting Back in Touch with a Client Who Missed out on a Sale
It’s not uncommon to have clients who are slow to make a decision. You follow up and express willingness to help them acquire the art. However, while they may still…

Ask a Gallery Owner | Follow up with a Client Who Has Failed to Make Payments
I received the following email from an artist who was in the awkward situation of having sold a piece to a collector and agreeing to a payment plan, only to…

Ask A Gallery Owner | Following Up with Customers
I often receive questions from artists about the best methods for following up with potential buyers who don’t acquire the art they’re interested in right away. In the following email…

Ask a Gallery Owner | What Do I Do When a Friend Is Chatting Me up at an Art Show?
From a recent email: Dear Jason, Thank you for the great class. I wish I would have known these things when I was a gallery co-owner. There were 11 owners…

Ask a Gallery Owner | Reviving an Old Contact
Bellow is an email I recently received from an artist. Below her email is my response, but I would love to hear your ideas, especially from past experience. Share your…

Ask A Gallery Owner | Pricing, Framing, and Approaching Galleries
I received an email from an artist who had taken one of my workshops on working with galleries and am posting his question along with my response here. Names and…

Debate: Is Selling & Marketing Your Art Akin to Prostitution?
In my article Artists, Are you Consistent? I have asserted that an artist whose work is more consistent is more likely to experience sales and gallery success. While most of…

Book Review | Paul Gauguin: A Life by David Sweetman
David Sweetman’s Paul Gauguin: A Life is a little hard to come by (must not have sold well). I happened across it in our local library a few years ago and…

Ask a Gallery Owner | Why Do Galleries Get Such High Commissions?
“I won’t work with galleries. The commission is too high!” I frequently hear some variation of this statement as I am conversing with artists. You’ve probably heard fellow artists say…

How to Stop Procrastinating Art Business Tasks
I have strong procrastination tendencies – I sometimes think that if it weren’t for the last possible moment, I wouldn’t get anything done. Better time management and organization have helped…