Simplify to Scale: Trimming Complexity from Your Art Practice
If I had to choose one word to guide the next phase of my business—and honestly, my life—it would be: simplify. I’ve long had a goal to streamline how I…
Hobby or Business? Staying on the Right Side of the IRS
Let me start with the necessary disclaimer: I’m not an accountant, and this isn’t tax advice. I’m speaking from the perspective of a gallery owner who has worked with hundreds…
Production Volume: The Hidden Driver of Art Sales
There’s a common misconception among artists that success comes down to finding just the right collector—or creating that one “breakthrough” piece that launches a career. While individual sales and standout…
Credit-Card Fees: A Small Price for Big Sales
It’s easy to bristle at the 2.5%–3.5% that credit card companies skim off the top of every sale. When you’re selling high-value artwork, those percentages add up quickly—and I understand…
Gallery-Ready Presentation on a Budget
One of the most important—and often overlooked—elements in preparing your work for galleries is presentation. A strong, cohesive presentation reinforces your professionalism and makes your work more appealing to both…
Should You Bend Your Style for That Themed Juried Show?
Every artist has been tempted by a themed juried show with an intriguing call for entries. The title is clever. The concept is thought-provoking. And you catch yourself wondering, What…
Time vs. Money: Where to Invest Your Limited Energy
Artists often feel like they’re being pulled in two directions—toward the easel and toward the screen. One demands solitude and focus; the other calls for connection and visibility. Both matter….
Raising Prices Without Losing Collectors
There’s a moment every serious artist faces—often more than once—when the work is selling, the studio is running full tilt, and the question arises: Should I raise my prices? If…
Fewer Sizes, More Freedom: Streamlining Your Canvas Options for Profit and Logistics
Artists are, by nature, creative problem-solvers. You thrive on variation, experimentation, and the joy of bringing new ideas to life. But when it comes to building a sustainable art business—especially…
Zero-to-Thousand: A Starter Playbook for Growing Your Email List with Paid Social Ads
You’ve heard it before: “Your email list is your most valuable asset.” But if you’re starting from zero—or a trickle of organic signups—it’s hard to know how to turn that…