Video | Artists & Galleries: You Aren’t Sending Your Newsletter to Clients Frequently Enough | Ask a Gallery Owner
An e-newsletter can be a great tool to build relationships with clients and to increase your sales, but only if you send it out regularly. Leave Your Comments and…
Quick Tip: Make a Folder for Images of Art in Client’s Homes
In many of the articles I write on RedDotBlog, I’m asking you to make major life commitments or giving you big marketing strategies. Today I want to invite you to…
Video: Ask a Gallery Owner | Should I Negotiate with Clients in Order to Make Sales?
In this week’s session I’ll tackle the sometimes tricky question of whether or not negotiating with customers to make a sale is advisable, and, if so, how to negotiate to…
Magic Walls | How Some Spaces in My Gallery Sell More Art than Others
Two recent sales both occurred in what I consider to be hotspots in the gallery. What do I mean by “hotspots”? These are areas of the gallery that tend to…
Ask a Gallery Owner | Artists’ Signatures
In this week’s session we’ll discuss artists’ signatures and the potential benefits and pitfalls of holding promotional sales of artwork. Click here to watch this week’s episode Be sure and…
The Discipline It Takes to Create Art
“Discipline is the bridge between goals and accomplishment.” – Jim Rohn Over the summer, I had the opportunity to spend a lot of time with my kids. We took…
Client Testimonials – Worth Their Weight In Gold
We recently received this note and the photo above from a client who purchased and donated a major sculpture to a hospital in his home area: Just wanted to let…
Practical Matters: Asking a Gallery for Artwork from Their Inventory to Supply Another Gallery
I recently received the following email from Steve, an artist in Arkansas. Steve has been working to expand his gallery representation and is in discussions with a new gallery that…
Inventory Quantity Before Approaching Galleries
As someone deeply entrenched in the art world, both through my gallery and my advisory role for artists, I’ve encountered numerous talented individuals hesitating at the precipice of gallery representation….
Effective Art Display
While I try not to let it go to my head, we frequently receive compliments about the display of artwork in the gallery. Positive comments about the display are gratifying…