How to Promote Two Upcoming Events Without Cannibalizing Sales
If you’ve got two art events coming up in close succession—a studio tour followed by a gallery exhibition, or a local show followed by a larger juried one—you might find…
Should Fine Art Photographers and Digital Artists Worry About Diluting Value When Offering Format Variations?
One of the questions that often surfaces, especially among photographers and digital artists, is whether offering artwork in different formats—cropping to square, resizing, or even printing at different dimensions—somehow dilutes…
Using Tiered Pricing to Encourage Multi-Piece Sales
I’ve long believed that pricing art is both an art and a science. We want to be intentional about the value we place on our work—but we also want to…
Why a Full-Length Artist Biography Still Opens Doors
There’s a moment that happens every now and then at the gallery that still catches me a little off guard: a collector walks in, scans the walls, stops in front…
The Hidden Power of Personal Email Outreach to Collectors
The Hidden Power of Personal Email Outreach to Collectors We all know the value of sending a polished, professional email newsletter. It’s efficient, scalable, and keeps your audience in the…
Should You Self-Insure Your Artwork Shipments?
Shipping art comes with risk. Even when you’ve packed everything perfectly, handed it over to a trusted carrier, and crossed your fingers, there’s still that lingering question: What if something…
Is That Gallery Worth It? How to Evaluate Representation Opportunities
It’s an exciting moment when a gallery expresses interest in your work—or when you spot a potential opportunity and consider reaching out. But not all gallery relationships are created equal….
How to Cross-Promote Effectively With Your Gallery Partners
When an artist lands gallery representation, it’s easy to think the next step is to hand everything over and step aside. But one of the most powerful ways to build…
How to Talk About Your Art Without Sounding Rehearsed
If you’ve ever caught yourself repeating the same line about your work for the tenth time at a show—and hearing it fall flat—you’re not alone. One of the most common…
Do Artists Still Use Press Releases? How to Write One That Works
In an era of social media, email newsletters, and online event platforms, you might be wondering: Do artists still need press releases? The short answer is yes—but not for the…