Square-Inch Pricing vs. Hourly Pricing for Two-Dimensional Artwork
Pricing is one of the most critical—and challenging—parts of running an art business. The system you use needs to work for you, be fair to buyers, and make sense to…
Do Different Countries or Regions Prefer Different Art Styles?
It’s easy to imagine that if you want to sell internationally, you need to tailor your work to fit the style and tastes of a specific region. And it’s true—cultural…
Balancing Local Sales and Aspirational Pricing for Larger Markets
Pricing your work is rarely a one-and-done decision. If you’re building toward representation in bigger markets, you may face a dilemma: your local market supports a certain price range, but…
Why You Shouldn’t Offer a Discount Before the Client Asks
It’s one of the most tempting moments in art sales: a client lingers in front of a piece you’d love to see find a home. You can sense they’re thinking…
Turning Casual Interest into a Sale: How to Handle Inquiries
It’s one of the best moments an artist can experience—someone sees your work, lights up, and says, “I’d love to have that in my space.” Cue the mental scramble. Should…
The Pitfalls of Art Giveaways as a Marketing Strategy
Art giveaways usually follow a simple formula: offer a free print or small original in exchange for something the artist wants—an email address, a social media follow, or foot traffic…
How to Track Art Studio Productivity Without Burning Out
One of the challenges I’ve seen many artists face—especially those shifting from hobbyist to professional—is finding a rhythm of productivity that feels focused, sustainable, and effective. There’s a natural desire…
Should Artists Pass Credit Card Fees to Buyers?
Today’s topic is a bit more practical, but it’s one I get asked from time to time: Should I pass credit card fees on to my buyers? It’s an understandable…
How to Overcome Self-Doubt in Your Art Business
Every artist I’ve worked with—whether emerging or well-established—has, at some point, faced a creeping sense of doubt. Sometimes it shows up as a quiet hesitation before submitting to a gallery….
One Voice, Many Mediums: How to Present a Cohesive Collection
If your body of work includes more than one medium—paintings and prints, sculpture and collage, oils and encaustics—you’re not alone. Many artists today are working across disciplines, and for good…