In my recent post, I delved into the essential role of email newsletters in the art world, emphasizing the importance of crafting engaging content. (You can read that post here:…

Unleashing the Potential of Email Newsletters in the Art World: A Gallery Owner’s Comprehensive Guide

As a gallery owner, I have witnessed the transformative power of email newsletters in the art community. These tools are not just about promoting sales; they’re about nurturing relationships, sharing…

Embracing the Journey: Refocusing on Process and Systems in the Art World

As a passionate runner, I find myself outdoors, navigating the trails of Phoenix 3-4 times a week, covering 3-5 miles each time. There’s something invigorating about the fresh air and…

Embracing Negotiation in Art Sales: Insights from a Veteran Gallerist Today I want to share some valuable insights into a critical aspect of the art world – negotiation and discounts….

Anatomy of an Email Art Scam

If you have a website for your art, you’ve likely received an email that looks a lot like this: Hello There, My name is Pamela Mcallister from Georgia. I actually…

The Gallery Owner Who Cooled Off

A question from a reader: I recently moved to a completely new place and as my life and my visual input changed, so did my work. I started a couple…

Embracing AI in the Art World: Introducing Theobot

As someone deeply ingrained in the art world, I’ve seen firsthand how technology can be a game-changer. I witnessed the advent of the internet, online galleries, and social media. Today,…

Anatomy of a Sale | How We Used Photoshop to Make a $5,000 Art Sale

How many times have you heard this: “I like this painting, but the size won’t work for my space”? I’m sure I’ve heard the phrase hundreds, if not thousands, of…

Debate | Should You Watermark Art You Are Posting Online?

I am frequently asked by artists whether they should watermark their artwork before sharing it online. There seems to be a pretty widespread concern that posting artwork images online could…

Debate: Should Artists Show Work in Doctor’s Offices, Banks and Other Business Locations?

Recently I received an email raising the question of whether it would be worthwhile for an artist to show her work in a doctor’s office. The doctor would display the…