Ask a Gallery Owner | How Do I Thank a Customer when a Gallery Made the Sale?
I encourage artists to create positive relationships with buyers by sending thank you notes and keeping in touch. But how can you do that if you’re selling through galleries that…
What Would You Do? | Turning a Casual Encounter into an Art Buying Opportunity
Recently I received a great question from an artist regarding the challenge of giving a new acquaintance an opportunity to buy her art without coming off as pushy or creating…
Ask A Gallery Owner | Should I Include a Couple of Sentences about Art on My Site?
The Question: I know you are very busy and unable to answer all questions. If possible however I would like to know your feelings re: Putting a 2 or 3…
Ask a Gallery Owner | Getting Back in Touch with a Client Who Missed out on a Sale
It’s not uncommon to have clients who are slow to make a decision. You follow up and express willingness to help them acquire the art. However, while they may still…
Ask a Gallery Owner | Follow up with a Client Who Has Failed to Make Payments
I received the following email from an artist who was in the awkward situation of having sold a piece to a collector and agreeing to a payment plan, only to…
Ask A Gallery Owner | Following Up with Customers
I often receive questions from artists about the best methods for following up with potential buyers who don’t acquire the art they’re interested in right away. In the following email…
Ask a Gallery Owner | What Do I Do When a Friend Is Chatting Me up at an Art Show?
From a recent email: Dear Jason, Thank you for the great class. I wish I would have known these things when I was a gallery co-owner. There were 11 owners…
Ask a Gallery Owner | Reviving an Old Contact
Below is an email I recently received from an artist. Below her email is my response, but I would love to hear your ideas, especially from past experience. Share your…
Ask A Gallery Owner | Pricing, Framing, and Approaching Galleries
I received an email from an artist who had taken one of my workshops on working with galleries and am posting his question along with my response here. Names and…
Debate: Is Selling & Marketing Your Art Akin to Prostitution?
In my article Artists, Are you Consistent? I have asserted that an artist whose work is more consistent is more likely to experience sales and gallery success. While most of…