In this Ask a Gallery Owner session, I discuss pricing art and how to maintain consistency across different venues. I share my thoughts on why it‘s important to keep the…

This week I discuss pricing artwork for galleries. I suggest that the retail value of the artwork should be consistent no matter where the artwork is selling. I talk about…

If you’ve been following me for long, you know that I am a huge advocate of the artist biography. I feel a well-written, nicely laid-out biography is a powerful tool…

If you’re an artist looking to get your work into galleries, it’s important to do your research and price your work accordingly. However, even if your pricing isn’t quite where…

I recently received the following question from an artist: I was hanging artwork the other day at a doctor’s office. The doctor’s wife loved the pieces I had chosen and…

In this week’s session, I discuss whether or not it is necessary to tell galleries that you are approaching other galleries and how long it takes for a gallery owner…

What is a reasonable split on commissioned work? I’m all for the gallery receiving 50% on work in their regular inventory, as it takes up wall space and has likely been shown to several potential buyers and marketed by the gallery as well. However, I wonder if 50% to the gallery is justified on a commission, especially in the case where the artist has been put in direct contact with the buyer and essentially does all the leg work (apart from the initial introduction).

In this week’s session, I answer a question from Alicia in Colorado about the best time to approach a gallery. I share my thoughts on the matter and provide some…

In this week’s session I answer a question from Damon in Delaware: “I have owned my own gallery for about a year and a half now, where I sell my…