Striking the Perfect Balance: Artistic Integrity and Commercial Success
In the dynamic world of art, artists often find themselves at a crossroads between staying true to their artistic vision and seeking commercial success. Through my experience in the art…
Ask a Gallery Owner: To Display or Not to Display Art Online When Working With Galleries?
In our latest “Ask a Gallery Owner” segment, I address an insightful question from Alison, a dedicated subscriber about showing art online when working with galleries. Alison’s Question: “One question…
A Post for Gallery Owners | How To Work Successfully With Artists
Today’s post is from a little different angle than normal RedDot articles. Today I would like to speak directly to other gallery owners. Though most of my posts are directed…
The Pricing Dilemma: Maintaining Consistency Between Art Shows and Galleries
An artist recently asked me, “I sell my work at art fairs and festivals, but I’m also starting to work with galleries. Should my prices be the same in both…
Does it Make Sense To Show Your Art in Commercial (Consignment) Galleries?
I’ve already discussed the ins and outs of showing your artwork in “vanity” galleries and co-op galleries. I would like to round out the discussion by considering whether it’s advisable…
Expanding Your Artistic Reach: Effective Strategies for Growing Your Email Subscriber List
In my recent post, I delved into the essential role of email newsletters in the art world, emphasizing the importance of crafting engaging content. (You can read that post here:…
Unleashing the Potential of Email Newsletters in the Art World: A Gallery Owner’s Comprehensive Guide
As a gallery owner, I have witnessed the transformative power of email newsletters in the art community. These tools are not just about promoting sales; they’re about nurturing relationships, sharing…
Is Showing Your Art in a Co-op Gallery Worthwhile?
Recently I wrote a post about the advisability of showing your work in a “vanity” gallery. This post has already received a lot of attention, comments, and questions. I appreciate…
The Art of Negotiation and Discounts: A Guide for Artists
Negotiation, discounting, and promotional sales are all valuable tools in an artist’s sales process, yet many artists hesitate to use them. Some see negotiation as an affront to the value…
Ask a Gallery Owner | What Do I Do When a Friend Is Chatting Me up at an Art Show?
From a recent email: Dear Jason, Thank you for the great class. I wish I would have known these things when I was a gallery co-owner. There were 11 owners…